What Is The Big Idea?

On my bulletin board, just over my computer printer, I have a picture of one of my homiletical heros, Haddon Robinson. Dr. Robinson has been teaching preachers how to preach almost as long as I have been alive. He worked first at Dallas Theological Seminary, and then at Denver Seminary, and finally at Gordon / Conwell. I suppose though that his biggest claim to fame is the book he wrote years ago, entitled Biblical Preaching. I suppose I have read that book three times from beginning to end, and I have always profited from the experience.

I got the picture of Dr. Robinson from an ad for Gordon / Conwell where he is pictured with a quizzical look on his face and underneath are the words, "What is the Big Idea?" Anyone who has read Robinson's book will know that this referring back to one of his cardinal concepts about preaching, it must have focus. In other words, every sermon needs to be about something, which he calls the "big idea." I hate to admit it, but I have heard messages where the subject of the preacher's sermon was so disguised or confused that you just couldn't find it. Sadly, some of those sermons were my own!

That is why I have the picture where I see it every time that I sit down at my computer. I need that reminder that what I have to say must be focused if it is going to communicate. On more than one occasion I have refined or even rejected an idea because I just couldn't state it clearly enough. Clarity is an important goal for me.

I think that is essentially important in the day that we live. This has been called the "information age," and I suppose that is as descriptive a name for it as any. The implications for me as a preacher though are arresting. There are tons of "messages" out there which the average attender at Bethlehem Church is exposed to in the media. Some are tedious, others mundane, but a few are malicious. That is why it is so important to effectively communicate God's message to the church. It is, after all, the good news. It is so important to get that message across. I need all the tools of the effective communicator to accomplish that task. Humanly speaking, one of the keys it focus. I don't want anyone leaving church on Sunday asking, "Now, what was the big idea?"